ARCHV
COLLCTN
2022—
26°
IND/CHI
DESIGN ARCHIVE
CREATIVE PRACTICE
Modern Approach
/ Youthful Identity
° The rebrand reimagines Clinique for a new generation, softening the clinical look while keeping the brand’s trusted essence. The updated visuals feel approachable, fresh, and relatable to younger audiences.
° Typography, color, and layout were refined to communicate warmth and accessibility. Every touchpoint — from packaging to digital platforms — now resonates with modern lifestyle aesthetics while retaining Clinique’s iconic credibility.
Premium Travel Experience
/ Motion-Led Identity
° The rebrand refines Delta’s identity to feel more premium across all travel classes, especially economy. It builds on the existing red palette, drawing inspiration from sunset gradients and motion to create a stronger sense of travel and progression.
° The logo and visual system focus on movement, clarity, and precision. Sharp forms and directional energy reflect reliability while elevating the overall brand perception into a more refined, experience-driven airline identity.
Wellness-Focused Packaging
/ Modern Tea Ritual
° The packaging is designed for health-conscious men who are interested in fitness and looking to explore tea as part of their routine. It repositions tea as something functional, clean, and aligned with modern wellness culture.
° The design draws from Assamese gamcha patterns, simplified into a minimal blue and white system. The monochrome palette and structured layout create a calm, disciplined aesthetic that reflects both tradition and a more contemporary lifestyle.
/ almighty clothing
merch design / NJ
Cross-Platform Workflow
/ Smart Asset Management
/ Creative Efficiency
° Cache streamlines the creative process by living alongside your work — running seamlessly on a third of your screen without disrupting the flow. It keeps every asset, from images to typefaces, organized and accessible across tools.
° Designed for multitasking, it lets you move effortlessly between platforms like Illustrator and Figma. Clipboard functionality enables direct copy-paste of assets without unnecessary exports, cutting down on repetitive steps.
° Beyond storage, Cache provides valuable insight with built-in analytics. Track time spent, review resources used, and keep your projects synced to the cloud — ensuring every creative detail is preserved and within reach.
/ designer tote
Isometric Typography /
Campus Journey
° The tote features a bold, isometric rendering of the word “DESIGN,” where each letter transforms into a miniature monument // staircases, train tracks, and ticket booths // reflecting the flow of students and professors commuting across DePaul’s campuses.
° By merging typography with spatial storytelling, the bag becomes both a functional accessory and a visual narrative, mapping the path from North Campus to the Loop while celebrating the rhythms of daily university life.
/ global shift
experimental typography
