Delta Airlines
A brand identity project that reimagines the airline through a more unified and contemporary visual system.⎯⎯Inspired by movement, direction, and the experience of travel, the identity extends across physical and digital touchpoints while maintaining the familiarity expected from a global airline.⎯⎯The goal was to create a system that feels clear, confident, and adaptable at every stage of the journey.  
/
Brand Identity / Wayfinding
/ Digital Design⎯⎯2025
Academic Project

°°°°°°°
/
Brand Identity / Wayfinding
/ Digital Design⎯⎯2025
Academic Project

°°°°°°°
°/
Identity in motion.
The visual language was developed around movement, creating an identity that feels dynamic without becoming overly complex.⎯⎯The updated symbol and color palette extend naturally across aircraft, airport environments, and supporting brand applications.⎯⎯Every element was designed to remain recognizable whether viewed on a runway or from a mobile screen.
⎯⎯
°//
A consistent visual system.
Rather than treating every application independently, the project builds a flexible identity system that works across multiple formats.⎯⎯From tickets and travel documents to branded graphics, every touchpoint follows the same visual principles while adapting to different scales and contexts.
⎯⎯
°///
Beyond the airport.
The identity extends into everyday brand touchpoints including merchandise, travel accessories, and promotional materials.⎯⎯These applications strengthen brand recognition outside the airport while maintaining the same visual language established throughout the system.⎯⎯Each piece reinforces the identity without relying on excessive branding.
⎯⎯
°////
Supporting communication.
Business stationery and printed materials continue the identity through a restrained typographic system and consistent layout structure.⎯⎯Letterheads, envelopes, and supporting documents were designed to communicate professionalism while remaining visually connected to the broader brand system.
⎯⎯
°/////
Designed for every screen.
The identity carries across digital interfaces including mobile applications, travel updates, and booking experiences.⎯⎯Icons, color, typography, and motion work together to create a familiar experience regardless of where passengers interact with the brand.⎯⎯The system remains consistent across both physical and digital environments.
⎯⎯
°//////
A connected travel experience.
This project explores how a flexible identity system can strengthen every stage of the passenger journey.⎯⎯By bringing together aircraft livery, wayfinding, printed materials, merchandise, and digital interfaces, the redesign creates a cohesive experience that extends well beyond the flight itself. 
⎯⎯
/
NEXT PROJECT
SPACETALK STUDIO
⎯⎯REBRAND, WEBSDESIGN 01
/
NEXT PROJECT
SPACETALK STUDIO
⎯⎯REBRAND, WEBSDESIGN 01
/
NEXT PROJECT
SPACETALK STUDIO
⎯⎯REBRAND, WEBSDESIGN 01

LO/E°/\

Home

°°°

Projects

Archive

About

LO/E°/\