Haven Tea.
A packaging design project that reimagines Assam tea for an audience centered around movement, wellness, and everyday performance.⎯⎯Inspired by the woven patterns of the traditional Assamese Gamcha, the identity combines cultural heritage with a clean contemporary aesthetic.⎯⎯The result is a packaging system that positions tea as a daily ritual for balance rather than simply another beverage.
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Packaging Design / Structural Design
/ Branding⎯⎯2025
Academic Project

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Packaging / Structural Design
/ Branding⎯⎯2025
Academic Project
DePaul University

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Designed with purpose.
The project began by identifying an audience that values movement, wellness, and intentional routines.⎯⎯The packaging was developed around a compact structure that holds twenty tea bags while remaining easy to store, carry, and use.⎯⎯Every structural decision balanced practicality with a clean visual presence.
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Inspired by Assam.
The visual language draws inspiration from the traditional woven patterns found in the Assamese Gamcha.⎯⎯Rather than using these motifs as decoration, they became a recurring graphic element throughout the identity.⎯⎯This approach connects the packaging to the product’s origin while giving the brand a contemporary character.
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Built as a complete system.
The packaging extends beyond the outer box to include individually wrapped tea bags, structural layouts, and production-ready specifications.⎯⎯Dimensions, hierarchy, and material usage were considered together to create a system that remains consistent across every component.⎯⎯Designed to hold twenty servings, the structure balances function with presentation.
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Designed around movement.
The brand presents tea as part of an active lifestyle rather than a product reserved for quiet moments.⎯⎯Photography and messaging focus on recovery, focus, and everyday wellness, reflecting routines built around exercise, yoga, and mindful living.⎯⎯The identity supports these ideas through a clean and confident visual language.
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Clarity in every detail.
Information is organized through a simple typographic hierarchy and restrained layout system.⎯⎯Ingredients, brewing instructions, and product details are presented with clarity while allowing the packaging graphics to remain the primary visual feature.⎯⎯Small details throughout the system reinforce both usability and consistency.
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Rooted in tradition.
Haven Tea explores how cultural references can inform contemporary packaging without relying on nostalgia.⎯⎯By combining Assamese visual traditions with a minimal design system, the project creates a brand that feels both authentic and current.⎯⎯The result is a packaging system designed for everyday rituals, movement, and modern lifestyles.
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Clinique
⎯⎯Packaging, REDesign 06
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Clinique
⎯⎯Packaging, REDesign 06
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Clinique
⎯⎯Packaging, REDesign 06

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